Business gets messy. Good thing you've got your bestie.
MYBF is the operations team behind growing product brands. We run your back end like a COO would — and we either staff it ourselves or train your team to run it without us.
Messy sounds like this.
A normal Tuesday in our inbox.
None of that is a crisis to us. It's Tuesday.
Every box is your brand's first impression.
Pick, pack, kit, ship, returns. Run by people who built fulfillment operations from the floor up — so what leaves the building looks like you meant it.
Who we work with
Small to mid-size product brands past the scrappy stage, where the volume is real and the process hasn't caught up yet.
- Founders who are still the bottleneck for every order, count, and vendor email
- Brands moving into retail, wholesale, or a second sales channel
- Teams that inherited an operation nobody documented
- Brands whose fulfillment partner keeps making errors nobody is catching
- Growing teams that need to hire, but have nothing to train people on
- Anyone who has said "it's fine, I'll just do it myself" this week
One operation. Three ways to run it.
The strategy doesn't change. What changes is whose hands do the work.
We staff it
We source, train, and manage the people who run your operation day to day. You get the output without building a department.
We train yours
We document every repeatable task, train your team on it, and hand you an operation that runs without you in the room.
We do both
We run it while your team learns it, then step back on your timeline. Most brands in transition land here.
What we handle
Anything on the operational back end. If it touches product, process, or people, it's ours.
Fractional COO
We own the operation. Priorities, systems, vendors, accountability — the thinking you don't have time to do while you're running the business.
Order fulfillment
Pick, pack, ship, returns — traditional and on-the-go. However your orders move, we get them out the door and catch the errors before your customers do.
Kitting & packaging
Custom kits, inserts, subscription boxes, and retail-ready packs built to your spec, at the volume the launch actually needs.
SOPs and team training
Every repeatable task written down, tested with your people, and trained in. The work survives a vacation, a resignation, or a bad week.
Inventory and WMS
Selection, setup, and implementation of the right warehouse management system — plus SKU structure, cycle counts, and reorder points that hold up.
Retail and Walmart setup
Routing guides, labeling, compliance, and PO management. Getting into retail is one problem. Not getting chargebacks is the real one.
Storage and warehouse setup
Layout, slotting, receiving flow, and equipment — whether it's your first pallet with us or a move into your own space.
Vendor and 3PL oversight
We audit your providers, hold people to the contract you signed, and keep the back-and-forth off your calendar.
Brand execution
Pop-up shops, new market launches, and sourcing the people who staff them — plus the operational plan that makes them run.
Design and creative run through our partner studio. We'll make the introduction.
How it works
Three moves, in order. No 40-page strategy deck that sits in a folder.
Yap Session
Thirty minutes to dig into where your operation actually is, what keeps breaking, and what each break is costing you in time, product, and refunds.
Build
Systems, documents, and workflows built around your business and your team's real habits — not a template we hand to everybody.
Run it with you
We keep it moving, train your people, manage the vendors, and handle whatever the week throws at you.
We start as friends and grow into besties.
There's no package to pick from. We talk through what your business actually needs and build the plan around it — this is just how deep the relationship tends to go.
You need hands and a clear head on one part of the operation.
- Fulfillment and order management
- Kitting, storage, and project work
- Retail and PO support
We're in the business with you every week, not just handling a task.
- Ongoing operational leadership
- SOPs, systems, and team training
- Vendor and 3PL accountability
- You stop being the bottleneck
We function as your operations department. You make product decisions; we handle everything behind them.
- Full fractional COO leadership
- Staffed or trained team, your choice
- Growth, retail expansion, and hiring plans
Fulfillment, kitting, storage and project work is quoted on volume and scope. Ongoing operational partnership starts at $3,000 a month. Every engagement gets built around what your business actually needs — that's the first conversation.
We are not your traditional 3PL
A 3PL stores your product and ships your orders. We do that too — but it's the smallest thing we do.
We're the reason your inventory numbers are right, your team knows what to do without asking you, and your vendors get held to their word. Most logistics companies sell you space and labor. We sell you an operation that holds together after we leave the room.
That's the whole difference: hands versus brain. We happen to have both.
Jameka "Meka" Brantley-Shelby
MYBF started as a fulfillment operation. I managed large-scale inventory, built internal systems from scratch, and spent years watching brands hand their operations to providers who had no interest in whether the business underneath survived.
So we moved. Today MYBF works as the operational brain behind product brands — building the systems, holding the vendors accountable, and giving founders back the parts of their week they were never supposed to spend on spreadsheets. We still run fulfillment, which is exactly why the advice is worth something.
Our home base is the Logistics LaunchPad at the Russell Innovation Center for Entrepreneurs in Atlanta, with a growing team on the floor. Local brands work with us hands-on; everyone else works with us virtually, and we take strategy clients well beyond Georgia.
Every brand deserves a best friend.
Bring the mess — the spreadsheets, the vendor drama, the thing you've been avoiding. We'll tell you what we'd fix first.
- 30 minutesFree, and there's no pitch deck.
- On Google MeetLink lands in your inbox after you book.
- AnywhereAtlanta brands in person, everyone else virtual.
- Straight answersIf we're not the right fit, we'll tell you who is.
Pick a time
Thirty minutes on Google Meet. Grab a slot that works and the link lands in your inbox.
See available times